|
Scope Note: The function of establishing rapport with the community and raising and maintaining the University's broad public profile. Includes marketing, advertising, media liaison, exhibitions, celebrations, ceremonies, speeches, official representation at functions and participation in community activities. Also includes the management of customer services, handling reactions to those services, customer consultation and feedback. See AGENCY RELATIONS for the establishing a relationship with a body external to the University including other institutions to facilitate relations with prospective students and for the forming of relationships with Government organisations. See AGENCY RELATIONS for activities associated with maintaining contact between the University and professional associations, professionals in related fields, other Universities and private sector organisations. |
Narrower: ADDRESSES (presentations) AGREEMENTS ARRANGEMENTS COMMITTEES CONFERENCES CONTRACTING_OUT CUSTOMER SERVICE DONATIONS ENQUIRIES EVENT PLANNING EXHIBITIONS FUNCTIONS (social) GRANT FUNDING GREETINGS IMPLEMENTATION JOINT VENTURES LIAISON MARKETING MEDIA RELATIONS MEETINGS PLANNING POLICY PROCEDURES PUBLIC REACTION RECOGNITION REPORTING REPRESENTATIVES REVIEWING SUBMISSIONS SUGGESTIONS VISITS Non-Preferred Term(s): Community Awareness Public Relations |