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Scope Note: The process of analysing, creating and selling products and services. Includes market research, sales forecasting, advertising, media releases, promotion, pricing and product evaluation. Also includes the activity of promoting products and services of the university to clients and potential clients, both inside and outside the university. Tip: PERSONNEL - MARKETING should only be used for recruitment campaigns. |
Broader: COMMUNITY RELATIONS PERSONNEL Narrower: Advertising Alumni Campaigns Customer Profiles ECU Foundation Information Evenings Media Releases Presentation Packages Sponsorship Surveys Non-Preferred Term(s): Public Image |