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Scope Note: The activity of compiling and administering guidelines on the consistency in written style, graphic design etc within the organisation's documents. Includes designing logos, letterhead, stationery, publications etc. that incorporate the corporate image of the organisation. See INFORMATION MANAGEMENT - CONTROL for the design of forms. See COMMUNITY RELATIONS - MARKETING for the promotion of the corporate image. Tip: PUBLICATION - PRODUCTION may be used for the application of the corporate style to specific publications. |
Broader: PUBLICATION Narrower: Addressing (correspondence) Brochures Design House Style Layout Letterhead Logos Newsletters Non-Preferred Term(s): Forms of Address (correspondence) Style of Address (correspondence) |